About Us
Built by marketers, data scientists, and engineers who were tired of guessing.
We’ve spent the last decade helping companies understand their customers. Customer Model AI is the platform we wish existed the whole time.
Our Story
Most marketing decisions are still built on assumptions.
Who is your ideal customer?
What channels actually drive engagement?
What messaging converts?
For years, answering those questions required expensive data teams, fragmented tools, and weeks of analysis.
So we built something better.
Customer Model AI was created to give businesses direct access to the same level of customer intelligence used by large enterprises, without the complexity, cost, or guesswork.
Our Experience
Behind Customer Model AI is a team with over 20 years experience across marketing, data, and technology.
We’ve seen firsthand what works, and more importantly, what doesn’t.
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Worked with thousands of Small Businesses
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Did marketing for 50+ Fortune 500 companies
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Managed millions of customer records
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Built data models across multiple industries
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Built multiple marketing technology platforms
Our Mission
To eliminate guesswork from marketing.
We believe every business, regardless of size, should have access to the tools and data needed to make confident, informed decisions.
Because better data leads to better marketing. And better marketing drives real growth.
Proven Experience. Purpose-Built Platform.
Our team has spent years in the trenches, building campaigns, analyzing data, and scaling growth for brands at every level. Customer Model AI is the result of everything we’ve learned.
Zachary Hedges
Co-founder & CEO
Pete Pena
Co-founder & President
Patrick Santiago
Co-founder & VP of Growth
Shankaran Patel
Chief Software Engineer
Nemanja Kuzmanovic
Head of Operations
Mike Grebin
Enterprise Data Strategist
Ruth Hedges
Account Executive
Robert Gonzalez
Account Executive
