Why Model

Most Marketing Fails Before It Even Starts.

When marketing decisions rely on guesswork instead of data, every strategy, message, and campaign becomes a gamble.

Wasted ad spend has surged 34% in two years, hitting $26.8 billion.

Businesses waste billions annually on ads, content, and targeting that never reach the right people.¹

70%+ of SMBs lack a formal data-backed marketing strategy.

This leads to decisions based on assumptions instead of customer truth.²

58%+ of SMBs do not use advanced analytics or customer modeling.

As a result, many teams operate without a clear plan or a true understanding of who they’re trying to reach.³

It’s not that your marketing is wrong, there’s simply a missing step in the process.

That Missing Piece Is A Customer Model.

A customer model shows you exactly who your best customers are, how they behave, and what drives them to buy—so your strategy is sharper and your campaigns perform with confidence.

Customer Model AI builds this using enterprise data and hundreds of signals, turning your data into clear, actionable insight.

View Sample

¹ ANA Q2 2025 Programmatic Transparency Benchmark
https://www.ana.net/content/show/id/pr-2025-08-programmatictrans

²Keap Small Business Marketing Trends Report
https://keap.com/lp/small-business-trends-2024

³ Forrester Analytics SMB Data Report
https://d1.awsstatic.com/SMB/en_us__forrester-analytics-smb-data_report.pdf

View a Sample Customer Model

See how Customer Model AI transforms customer data into audience intelligence, AI-powered insights, and activation recommendations.

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Explore the Data Behind Customer Model AI.

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Live Modeling plans

Power your customer intelligence with scalable modeling built for all business sizes.

SMB

$199 / m

Agency

$599 / m

Enterprise

$1299 / m*

Modeling Capacity

Customers you can model each month.

500 / m

2000 / m

5000 / m

Scale On Demand

Add more customers anytime—no interruptions.

$0.38 / credit

$0.32 / credit

$0.28 / credit

Model Storage

Access all past models anytime.

Unlimited

Unlimited

Unlimited

Launch Features

Core 90 data point modeling, insights, and activation tools.

White-Label Reports & Exports

Deliver customer insights and models under your brand.

Dedicated Support & Onboarding

Dedicated account manager, onboarding, and priority support.

Enterprise Consumer Intelligence

Access to 900+ consumer intelligence attributes across demographic, financial, behavioral, lifestyle, and audience data.

Unified Data & Intelligence Layer

Unify raw data sources, analyze with BI tools, and extend with AI-powered models.

Custom Modeling Services

White-glove modeling and strategy built by our data team

* Enterprise plans start at $1,299 and are customized based on data usage, integrations, feature requirements, and business needs. Some enterprise plans may require longer-term commitments.

Live Modeling plans

Power your customer intelligence with scalable modeling built for all business sizes.

SMB

$199 /mo

Agency

$599 /mo

Enterprise

$1,299 /mo*

Best For

How you’ll use customer intelligence.

Keep your intelligence active
Scale and optimize your audience
Fully customized intelligence
Modeling Capacity

Customers you can model each month.

500 / month
2000 / month
5000 / month
Scale On Demand

Add more customers anytime—no interruptions.

$0.38 / credit
$0.32 / credit
$0.28 / credit
Model Storage

Access all past models anytime.

Unlimited
Unlimited
Unlimited
Launch Features

Core 90 data point modeling, insights, and activation tools.

White-Label Reports & Exports

Deliver customer insights and models under your brand.

Dedicated Support & Onboarding

Dedicated account manager, onboarding, and priority support.

Enterprise Consumer Intelligence

Access to 900+ consumer intelligence attributes across demographic, financial, behavioral, lifestyle, and audience data.

Unified Data & Intelligence Layer

Unify raw data sources, analyze with BI tools, and extend with AI-powered models.

Custom Modeling Services

White-glove modeling and strategy built by our data team.

* Enterprise plans start at $1,299 and are customized based on data usage, integrations, feature requirements, and business needs. Some enterprise plans may require longer-term commitments.

Basic Mode

$9.99/m - cancel anytime

Stay Connected to Your Models

Basic Mode keeps your customer models, dashboards, and unused credits available without a full active subscription.

  • Preserve your modeled data and insights
  • Access dashboards, briefs, and PDF exports
  • Keep unused credits available for future use
  • Reactivate full platform access anytime

Perfect for businesses that want ongoing access without active monthly modeling.

Backup Mode

Free account

Keep PDF Copies of Past Models

Backup Mode provides access to downloadable PDF versions of previously created customer models after your active subscription ends.

  • Retain downloadable PDF copies of previous customer models
  • Live dashboards, briefs, and platform access are removed
  • Underlying modeled data may be permanently purged after extended inactivity
  • A new active subscription is required to build or access live models again

Ideal for businesses that simply want archived PDF copies of past modeling work.